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2 May | 2022
Digest of new styles and websites of digital companies in recent months. Retro trends
Recently, the styles of digital companies have narrowed in their stylistic decisions, so designers are trying to find something new, rethinking the past.
1. Circa5000 and a look into the future through the prism of retrofuturism
Circa5000 is an investment platform for businesses that are useful for the future of humanity. Formerly called Tickr.

5000 is a year that sets the perspective of thinking for platform users. The name in general Circa5000 sounds like something from the 80s. The same vibe is reflected both in the symbol and in the style as a whole.
Made By Ragged Edge.
2. Paddle - last year's style
Payment service for Saas products Paddle also hit the past with retro-style illustrations. Something in the spirit of Soviet books and cartoons about space.
The style stands out, is remembered, and looks confident. One question - how does it relate to what the company does?
Separately, I note that Paddle hired a team of illustrators to maintain and develop the style. It's great.
Made By Butchershop.
3. Starter pack of any Web 3.0 site
If you haven't seen this picture about how all Web 3.0 product sites look alike, here it is:
Neon from the 80s is just one of the stylistic devices of retro-futurism, we saw others above.
4. CloverCities Brings Back Web 1.0
While Web 3.0 sites are similar to each other, CloverCities offers to bring back Web 1.0 with their platform, where each site was soulful and expressive.
They articulated the problem quite succinctly:
You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever.
Let's see if they manage to conquer the website builder market, but they sound bold and there really is a problem.
5. Coinbase is rounding out
Of the major digital companies in the past three months, it is worth canceling the Coinbase upgrade.
Rounding touched not only the logo, but also became one of the style-forming techniques:
6. Doodle rebranding
The company is trying to fight Google Calendar. To be honest, for me the fight looks futile, because Google captivates with the ecosystem of its Workspace. But if we talk about design, then there are interesting solutions here:
The most interesting thing is the use of the interface as the basis of the style. This always clearly connects the product with the style and makes it memorable:
7. Spline - everything is so complicated ⇒ everything is so simple
Most 3D creation services look complicated. Spline makes everything easier and clearer, such Figma for 3D. It was only a matter of time before a shared 3D service appeared. And so:
The company has a nice Instagram:
8. Starlight - crypto wallet for companies
Crypto is moving very fast on the diffusion of innovation model, and I am sure that many similar products will be released in the near future. To make it convenient for companies to manage their crypto assets.
According to a recent survey within Embacy, 75% of people are willing to receive payment in USDT, and more than a third named this scenario as their top priority. This request is not only for users, but, accordingly, the state and business will sooner or later have to adapt to it.
9. Notion has changed the main page
The design has become even more focused on showcasing interfaces.
Home page taglines change
We at IMON Design Agency have developed a website and a social media template for ASPIS, which develops online asset management tools for DAO funds and startups.
Like? We can do the development design for your project :)
 It's all. Thank you for being with us!
It's all. Thank you for being with us!
This article is not copyright, the article contains a translation of the Embacy company publication on VC.RU